Adam Piggott

Gentleman adventurer

We don’t do gay.

News is in that beauty product brand Nivea has separated from the advertising agency which has handled its account for over 100 years. The interesting part is that the agency ditched its client, a client that spends a cool $400 million a year on advertising. Why such a radical move? It seems that get woke go broke goes in both directions.

During the conference call, an FCB representative reportedly pitched a commercial in which two men would be filmed touching hands.

The pitch was flatly rejected, with an executive from the beauty brand allegedly saying: “We don’t do gay at Nivea.”

Among those looped in on the conference call was a gay advertising executive who had been behind the pitch.

The people behind the onrush of fag acceptance are homosexuals. Their repeated cries of just wanting to be left alone were lies, a fact that is now becoming more obvious to the greater population. Consider the “Chief Diversity and Inclusion Officer” for Mastercard, Randall Tucker whom I drew attention to a couple of weeks ago. That faggot is directly behind a new push by Mastercard to destroy its own operating system.

Of course there is a social media push to boycott Nivea. But I get the feeling that they’re going to be all right.

The world has not gone PC mad – it’s gone homo mad. You will support the sodomising of your sons and the blue haired abasement of your daughters or you will be punished. But Nivea isn’t having a bar of it, pun intended.

The company has offered a lukewarm apology but I reckon they have some hardcore nationalists at the top.

I’m inclined to agree.

With this stand against the homos they’re busting a few sacred cows all at the same time. We don’t do gay indeed. A rallying cry for our sick age.


Friday hawt chicks & links – The miserable cretin edition.


Podcast #114 – The bucket list episode.


  1. Rex

    A rather obvious observation would be that they are going to face a sharp increase in demand for their products in very short order. I suspect something akin to what Chik-fil-A experienced a while back.

    What kind of men’s shaving products does Nivea sell?

    • Chukkie

      They sell a lot of shaving and skin care stuff for men.

      I just wish they offered safety razor blades. My Gillette blades (yellow 7 o’clock) that I bought a couple years ago will be running out in a couple months. I will not be buying any more Gillette blades, tho.

  2. Chukkie

    (subscripting to replies)

  3. TechieDude

    The gay exec mustn’t be that good at his job. I’m not into marketing, but I understand the concept of knowing who you customer base is then finding things that resonate and avoid things that offend. I think just about every woman in my social circle would be grossed out by that commercial.

    They really ruin everything they touch. It’s refreshing that an exec would dismiss an insane pitch with that much candor. I’d have said something similar, followed by a blistering speech on who our customers are and why don’t they know that?

    Sad that a tiny population of degenerates holds such sway.

  4. purge187

    Even the Millennial zombies are growing weary of the Gaystapo:

    Oh, and, “Among those looped in on the conference call was a gay advertising executive who had been behind the pitch” practically writes itself.

  5. Simon Thompson

    Just bought some after shave lotion – Nivea of course.

  6. I will have to investigate into their line of men’s products, as I have recently given up Gillette and Old Spice. Thanks for the heads up.

  7. Post Alley Crackpot

    Well, what else do they have?

    Not Nivea, mind you — it’s pretty clear what they’re doing.

    What I mean is the advert agency and the people who are pushing identitarian bullying until the hurt comes right back at them: what else do these people have besides this?

    Once you put aside “The Identity” and look at these people a bit more closely, you quickly realise that this is all they really have.

    Nivea’s doing something smart: schmoozing up to “the gay” as an identity isn’t all that they have, and it’s not anything they really want because there’s more to them than that.

    They risk irritating more people than they’ll be able to ingratiate, and they’re willing to stand up to identitarian bullies for more reasons than merely the bottom line.

    When will people realise that these identitarian bullies are Seriously Boring People who have nothing seriously interesting about them once you set aside their One and Only Special Status?

    But leave it to an Australian writer at NewsCorp who still has a subtle sense of humour: there truly is no better way to sum up the giant cock-up for the advert agency than “a gay advertising executive who had been behind the pitch” failing to catch what was at stake.

    I can’t wait for the Johnny Paycheck “Take This Job (And Shove It)” parodies of this advertising executive’s upcoming fall into further disgrace … they almost write themselves. 🙂

  8. I’m struggling to conceptualise the mindset that instantly drops a client with an annual advertising spend of USD$400 million, over a comment made by One (1) person from that client, in a “shirtsleeves rolled up” business discussion.

    I’d have said the executive at Foote Cone & Belding (the ad agency) should have been sacked by CoB that same day, if not before lunchtime – except surely the decision to terminate a One Hundred Year long business relationship (+USD$400 million, annually) surely wasn’t up to a lone & clearly impetuous executive.

    Never mind the … hahah.. hahha. bwahha… bullshit about an advertising agency pretending it has morals & ethics.

  9. Kudos to Nivea for pushing back, but before we all rush out and buy their products, might want to wait a couple days and see if they back down. That seems to be the pattern quite frequently. Company does something right, public screeching by woke crowd, company backs down and apologizes.

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